Texas Explorer™ Analysis

There is no magic wand to wave, no simple trick or suggestion. Every new marketing campaign we handle begins with nitty-gritty research. Depending upon the marketing program involved, our footwork will include some or all of the following:

• Preliminary consultation with you so that we may learn about your products and services, understand your market, and answer basic questions.
• Analysis of your web site. A poorly constructed website can not only turn away potential customers but can stop a search engine from properly indexing its contents.
• Analyze your competition. We’ll see who’s doing what with their competing websites.
• Keyword research designed to identify those phrases that are most likely to lead to conversions and to discover relevant keyword phrases that your site is not utilizing. For pay-per-click campaigns, we’ll get estimates for bidding on these keywords.
• Determine where your site is currently listed and where it’s not; not just on search engines, but more importantly in search directories and other industry relevant sites. This step helps us identify opportunities for additional listings to help build link popularity.
• If you already have a pay-per-click campaign in place, we’ll take a look at its structure, keywords, ad copy and website landing pages.
• Finally, we’ll present our findings and suggestions for implementing changes that will help improve your results and measure your conversions to better understand your return on investment (ROI).