Texas Web Marketing

Texas Local™ Program

Even though it’s called the World Wide Web, that doesn’t mean that every business wants or needs its website to have a world-wide reach. Failing to optimize web marketing to a target geographic area is the wrong approach for two reasons:

  1. It’s more costly to go for across-the-board top rankings; which means you’re spending more marketing dollars than needed—only to reach the wrong market.
  2. You end up wasting valuable time with sales inquiries from across the country when your business only serves a local clientele.

Texas Local™ is designed to help small businesses that only wish to serve a limited geographic area. Our services help you target only the people you actually want to sell to, whether they’re in a metro area or just within a 25-mile radius.

This program is a hybrid combination of our Texas Long Haul™ and Texas QuickStep™ programs with an emphasis on targeting customers within the market area. It includes basic website optimization but the primary effort is spent creating localized backlinks on directories and services like Facebook's Places feature and Google Plus. We include pay-per-click in this plan because on a local level it can be an even more cost-effective method for getting to the top of search engines.

With the proliferation of smart phones and similar devices capable of GPS mapping and click-to-dial features, it’s more important than ever to be ahead of your competition when someone in your area is searching for your products or services.