Texas QuickStep™ Paid Placement Program

Paid placement can be the perfect solution for companies looking for rapid results or wanting to push specific products in a time-sensitive window. For web sites that have hit an optimization cost ceiling due to competing in a crowded market, or that are simply too new to achieve substantial rankings, paid placement can help level the field with a controlled-cost program.

Paid placement encompasses the popular “pay-per-click” services like Google Adwords and the combined Yahoo!/Bing ad platform. Pay-per-click is a process of placing ads (usually text only) on various search engines and websites. These ads often appear on search engines above, beside and/or below the results for a particular search query, and can appear on other web sites having content relevant to the search term. Companies placing these ads pay only when someone clicks on them.

Fees charged by the pay-per-click service may range from as little as 10¢ to more than a few dollars per click depending upon the competition from other companies, the popularity of the search term, and the quality of the ad copy and related website. The ability to specify a budget protects businesses from exceeding expenses during a particular period.

Our paid placement services are not limited to traditional text-based pay-per-click ads. We also provide assistance with graphic advertising (display ads, banner ads), video advertising and mobile optimized ads. As with most of our programs, our suggestions will come from the data collected during our Texas Explorer™ Analysis. We then negotiate a plan that will fit your budget while maximizing your return.

A few price scenarios are shown below for setting up, optimizing or managing a Google Adwords account:

Ongoing management of a Google Adwords account

Monthly Budget	Our Monthly Fee
$1,000+	$240
$2,500+	$470
$5,000+	$790
$7,500+	$975
$10,000+	$1,100 +5% of budget > $10K

Set up a new Google Adwords campaign

# of Ad Groups	Our Fee
1-5	$600
6-10	$850
11-15	$1,100
16-20	$1,350
21+	$1,600 +$35 per add’l ad group

Fees may vary depending upon the number of campaigns and/or number of keywords, geographic targeting requirements, and other factors. Our fees are above and beyond actual pay-per-click costs.

Already Managing Your Own Account?

We have a plan to help the do-it-yourselfer. See our Texas Indepence™ program for details.